Writing my thesis happened to be a really pleasant moment of my studies. I believe this research process needs to be as helpful for yourself and company as possible. I was doing thesis for organisation, where I had my first internship and where I learnt basics of content strategy creation. 

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The thesis topic was "Content Ideas Through Storytelling in Social Media Marketing". The material opens up topics of Content management process, including 7 important stages: Planning, Targeting, Storytelling, Process of Posting, Distribution, Conversation and Measurement. Besides, the concept of visual storytelling is discussed in detail. 

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By the end of the thesis process, I had produced a PDF material, which is a guideline for successful content marketing campaign. It includes ready-to-go content ideas  that company could implement any moment as well as the most crucial theoretical points regarding Content management process. 

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The thesis has received excellent feedback  from all parties and 5 out of 5 based on the evaluation system.